Chapter 1: Understanding Google Ads 1.1 What Is Google Ads? Google Ads, formerly known as Google AdWords, is a versatile online advertising platform developed by Google. It empowers businesses to display ads not only on Google’s search engine results pages (SERPs)…
The Future of Digital Marketing: Emerging Trends and Technologies in 2023
Introduction: Digital marketing evolving around advancements in technology has always been a dynamic field that helps in changing consumer behavior. As we are stepping ahead in the future, businesses and marketers must stay ahead of the graph and embrace emerging trends…